Researching the Market Assignment Example | Topics and Well Written Essays - 750 words

Researching the Market - Assignment Example The product success depends on the correct identification of the target market and, so an awareness campaign was useful in letting consumers know that the product exists in the market. The product was sampled to various consumers and the feedback we collected from consumers was helpful in identifying the target market for the new product. This segmentation divides the market of the product into groups through the year depending on the occasions that the consumer chooses to embrace. On these occasions, the consumer will consume the product more than the other regular times and so production of the product will have to cater for these occasions. Consumers are bound to identify the various benefits of the new product depending on its features or characteristics and use it for those benefits. We therefore, have to take advantage of the benefits identified by the consumer. This means dividing the market into different geographical regions like cities, countries, population densities and the like. This will enable us have a larger market area and also be at a position to bust sales by catering for the individual consumer needs in the various geographical areas. According to (Reid and Bajanic, 2009) these are age, gender, level of income and the amount of education. The target market usually always has similar such characteristics like the same age group and the same level of Education. It is fundamental to know the demographics of the target market because by understanding the target market’s demographic we will be able to create a unique and compelling selling point and also be able to package and present the product in a manner that will entice the target market. The demographic for the target market is likely to be a group of both male and female who are between the ages of 25 to 40 years. The target market’s is also likely to have a college degree and earn approximately $25,000 to $35,000 per year. The target market for the novel product is most

Gem Infosys Incident-Response Policy Coursework Example | Topics and Well Written Essays - 250 words

Gem Infosys Incident-Response Policy - Coursework Example The first is the initial evaluation/assesm1ent.This entails determining whether an incident exists or not so that appropriate response established. The second policies involve defining the communication channel that will be followed to inform the leaders that an incident has identified. The third policy is risk/damage minimization. This is where the risk of self-replicating warms may be minimized by making sure that the workstation is disconnected from the hub to prevent further replication of warms. The fourth policy involves determining the severity of the warms attack as well as exact point of origin where those warms are coming from so that they can be contained. The fifth policy entails protecting the other systems against the identified security threats to avoid further losses. System security against warms may be enhanced by installing firewalls as well as transmitting organization data via secured networks. The sixth policy involves system recovery. This is where; the data an d information that was damage through network breakdowns may be recovered using special software such as Acronis. The seventh policy involves assessing the cost and damages caused by the incident for proper responses. Lastly but is updating the policies on a regular basis so that they remain relevant to organization needs (Shimonski, 2003). In order to prevent future network breakdowns, Gem Infosys should carry out the following activities namely: reduce the number of systems severity, integrate the activities of Computer Security Incident Response Team (CSIRT), damage control, and having a well-defined incident response plan. The Computer Security Incident Response Team (CSIRT) should formulate and monitor the incident response plan.